Customer segmentation
The right offer for the right regulars
Not every customer needs the same message. Build an audience from loyalty activity — who's lapsed, who's close to a reward, whose membership ends soon — and preview it before you launch.
AudienceDemo data
- No activity for60 days
- Balance4–7 stamps
- Reward readyNo
- Marketing consentRequired
Matching customers42
Audience filters
Recently active
Customers with a transaction in the last N days.
Lapsed
Customers with no activity for N days.
Balance range
Minimum and maximum stamps or points.
Reward eligible
Customers with a reward ready to redeem.
Membership status
Active, expired or none.
Consent built in
Promotional campaigns require marketing consent — always.
- Audience preview before launch
- Filters combine
- Consent cannot be disabled for promotions
- Per-programme targeting
Frequently asked questions
Is segmentation automatic (RFM)?
No. You build audiences from filters. Automatic RFM-style scoring isn't part of Stampaki today.
Can I message customers who didn't consent?
Not with promotional campaigns. Consent is required and can't be switched off.
Can I see how many customers match?
Yes. Preview the audience size before launching.
The Stampaki product
QR scannerAny staff phone becomes the counter scanner.Customer rewardsRewards that unlock automatically and can only be redeemed once.Wallet experiencesApple Wallet and Google Wallet cards with live balances and store locations.CampaignsOffers, bonus days and win-back campaigns within each platform's rules.AnalyticsMembers, visits and redemptions — measured from real activity.Card designerDesign branded cards with live web, Apple Wallet and Google Wallet previews.White-label platformRun Stampaki under your own name, colours and domain.Agency dashboardOnboard and manage every client business from one portal.